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This domain had the following in the site, "To Receive The Latest Reviews! Join TODAY and Receive Your Copy Of." We observed that the web page stated " A 1995 value FREE with your." It also stated " Over 12 million children suffer from lice infestations. Spread so easily, through close body contact or shared personal items such as clothing or hairbrushes, thousands of adults have to contend with this condition as well. While lice infestations can be easy to detect, getting rid of the pests can be a bigger problem. How quickly does the lice product work?." The header had lice as the highest ranking keyword. It was followed by head lice, nits, and headlice which isn't as ranked as highly as lice. The next words the site uses is body lice. pubic lice was also included and will not be understood by web engines.